Kid Rock took part in a clever marketing campaign for his new American Badass grill.
Rather than drone on about the grills features, he simply shot a cheap Chinese grill with a .50 caliber sniper.
“We got grills that are made in China, and we got .50 cals that are made in America. This is 100 percent pure American badass,” said Kid Rock, showing “what it looks like when Chinese-made grills meet American-made explosives.”
But more importantly, Kid Rock shed light on something that more Americans need to care about, products that are “Made in America.”
In the creation of his new portable grill, Kid Rock wanted to show how much better American products are and how they are capable of standing up to our rugged lifestyles.
“If it’s not made in America like the Kid Rock American Badass Grill, you don’t want it.”
Kid Rock even plugged President Trump’s motto when he said he wants to “Make Grilling Great Again.”
“When you get something made in America, the quality is going to be better,” Kid Rock explains. “Win, win, win, win, all the way around.”